The Ugglo mascot was created for the Swedish company Ugglo Utbildning AB. The purpose was to create a friendly face for the brand that appeals to the target audiences and reflects the company's personality.
Ugglo Utbildning AB
Creator, Intern
2019
The process started with a few raw sketches made by hand. This was done with the purpose of figuring out the shape of the mascot. The focus was set to round shapes as it is often associated with softness and kindness.
Two versions were selected for further development.
A simple sketch of the two versions was drawn in Illustrator.
The main colours for the mascot are the same as in the Ugglo company logo.
Afterwards, one of the two versions was chosen for finalisation.
